Donnersmarket (in development)
The founderLara Cosima Henckel von Donnersmarck is an 8th grader who has attended JSES for three summers in a row where she has incubated her idea for organic farm-to-table produce boxes delivered farm-to-door.
"At JSES Santa Monica 2014, I met a lot of kids with great ideas, I was new and learned so much. At JSES Santa Monica 2015, I hit on an idea of making farmboxes, with organic produce and I am working on it with my team." THE SUPPORT TEAM We all worked together at USC, supporting each others ideas. |
THE IDEA
Getting the freshest organic produce from farm-to-table, in a curated box with recipes and nutritional information, with educational components to add spice to the life of any family enjoying a family dinner together. THE RESEARCH "I had to find out who is already doing farm boxes, what are they selling, how is their marketing working for them, what could I do differently, to have a better result, and really important, who are my customers, and how to I reach them?" |
the pitchHaving our JSES Santa Monica 2015 final presentations at FarmboxLA was good for my idea! The audience was receptive, and it turns out that my idea helped inform the theme for JSES Santa Monica 2016 -- Sustainability!
At JSES Berlin 2016, we had organic vendors, and lots of ideas about how to grow my project. |